Unlocking Growth: How Property Developers Can Use Equity Partners to Deliver Their Next Scheme

In today’s evolving property landscape, securing the right funding mix is more critical than ever. While traditional debt remains a staple, savvy developers are increasingly turning to equity partners to unlock new opportunities, share risk, and accelerate delivery. As a broker, I’ve seen first hand how the right equity partnership can transform a scheme from concept to completion.

What Is an Equity Partner, and Why Should Developers Care?

An equity partner provides capital in exchange for a share of ownership or profits in a development project. Unlike lenders, equity investors are aligned with the developer’s success, they participate in the upside and absorb some of the risk.

For developers, this means:

  • Reduced upfront capital requirements
  • Greater flexibility in structuring returns
  • Access to strategic expertise and networks

Whether you’re delivering a boutique residential scheme or a multi-unit regeneration project, equity can be the catalyst that turns ambition into reality.

Who Are These Investors?

Equity partners come in various forms:

  • High Net Worth Individuals (HNWIs) seeking strong returns and asset-backed investments
  • Family Offices with long-term capital and a preference for tangible assets
  • Property Funds looking for structured deals with defined exit strategies

Each brings a different appetite for risk, return, and involvement—making matchmaking a critical part of the process.

Structuring the Deal: Flexibility Is Key

Equity partnerships aren’t one-size-fits-all. Structures can range from:

  • Fixed return with capital protection
  • Profit share based on performance thresholds
  • Hybrid models combining both

Developers should consider:

  • Control and decision-making rights
  • Exit strategy and timelines
  • Alignment on risk and reward

This is where a broker adds real value—ensuring both parties are aligned and the deal structure supports delivery.

The Broker’s Role: More Than Just Introductions

As a broker, my role goes beyond connecting developers with capital. I help:

  • Identify suitable equity partners based on project profile and developer goals
  • Structure deals that balance investor returns with developer control
  • Navigate negotiations to ensure clarity, transparency, and long-term alignment

In a market where speed, certainty, and credibility matter, having the right intermediary can make all the difference.

What Is Return on Equity (ROE) for a Developer?

ROE measures the profitability generated from the developer’s own capital invested in a scheme. It answers the question:

“How much profit did I make relative to the money I personally put in?”

Example with a larger equity contribution

  • Developer invests £500,000 of their own capital
  • Project generates £1,000,000 net profit
  • ROE = (1,000,000 / 500,000) × 100 = 200%

This means the developer doubled their equity, an equity multiple of 2x.

Example with a reduced equity contribution and profit share

  • Developer invests £50,000 of their own capital
  • Project generates £600,000 net profit
  • ROE = (600,000 / 50,000) × 100 = 1200%

This means the developer doubled their equity, an equity multiple of 12x. while the profit is split the project is not only derisked but the return on equity and increased opportunity to put the equity into other projects investments gives the developer more flexibility

Why ROE Matters

  • Efficiency Check: It shows how well your personal funds are working for you.
  • Benchmarking: Helps compare different projects or investment structures.
  • Investor Conversations: Equity partners often want to know your expected ROE to assess alignment.

Final Thoughts

Equity partnerships aren’t just a funding solution—they’re a strategic tool. For developers looking to scale, de-risk, or deliver more ambitious schemes, the right equity partner can be a game-changer.

If you’re a developer exploring your next move, or an investor seeking well-structured opportunities, lets discuss how we can work together to deliver results.

Article By Tom Lee

August 14th, 2025

Tom is one of the founding members of the company and has been a part of the Pure Group since 2013 playing an integral part of the business’s growth and direction.

He had over 10 years of experience in the real estate financial sector prior to joining Pure with a major bank. Tom has a wealth of experience providing debt advisory on large, complex deal structures for developers and investors across all asset classes, throughout the UK and parts of Europe.

He has built a strong network across the property and finance sector, which enables him to provide a total package solution to his clients and contacts, with whom he has built long standing relationships.

Email: tom@purestructuredfinance.co.uk

Follow Tom on LinkedIn here.

See more articles by Tom